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Budweiser Zero - 1 Heineken - 1 Athletic Brewing Co - 1 Athletic - 1 Athletic Brewing - 1 CNBC - 1 Foods - 1

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6 mentions found


☆ How Athletic Brewing Co. dominates the booming nonalcoholic beer market
  + stars: | 2024-03-11 | by ( Devan Burris | ) www.cnbc.com   time to read: +2 min
Founded in 2017, Athletic Brewing Co. opened the doors to its nonalcoholic craft brewing facility within a year. Unlike other brewing companies, Athletic Brewing didn't cut its teeth making alcoholic beer before pivoting into nonalcoholic options. Instead, Athletic Brewing was founded on the idea that nonalcoholic beer didn't need to be a niche category with limited offerings. Fast forward to 2024, and Athletic Brewing is now dominating the nonalcoholic beer market. According to NielsenIQ data, Athletic Brewing represents 19% of the domestic nonalcoholic beer market, making it the top nonalcoholic beer brand in the country.
Persons: I'd, Bill Shufelt Organizations: Budweiser Zero, Heineken, Athletic Brewing Co, Athletic, Athletic Brewing, CNBC, Foods Locations: Connecticut
☆ Nonalcoholic Beer Ad in Super Bowl Spotlights ‘Dry Economy’
  + stars: | 2023-02-10 | by ( Megan Graham | ) www.wsj.com   time to read: +7 min
Heineken USA plans to run a 30-second Super Bowl ad for its Heineken 0.0 nonalcoholic beer, enlisting actor Paul Rudd as Marvel’s Ant-Man to make the pitch. Sales volume in low- and no-alcohol was $2.5 billion, while the overall U.S. alcohol market totaled $188.3 billion. Ad spending to promote nonalcoholic beer on national television, by comparison, totaled $9.7 million in January, up from $1.4 million in January 2019. Boisson Inc., a retailer of nonalcoholic beer, wine and spirits with 10 stores in New York and California, said it is increasing its marketing spending. SipSteady co-hosted a Dry Vibes event in January in Kansas City that included tastings of nonalcoholic beverages.
☆ How Budweiser Tackled a Beer-Free World Cup
  + stars: | 2023-02-09 | by ( Katie Deighton | ) www.wsj.com   time to read: +9 min
In the end, the brewer found a way to navigate the World Cup beer-free and roll with the media attention that the alcohol ban generated. Soccer’s 2022 FIFA World Cup in Qatar ran from Nov. 20 to Dec. 18. World Cup sponsors Kia and Adidas similarly maintained their reputational scores, according to the Morning Consult data. Budweiser doesn’t pay a reported $75 million for the official beer sponsorship of the World Cup just to serve beer at stadiums. But the ban on alcoholic Budweiser undermined the impetus for being at the World Cup, Mr. Marcondes said.
☆ No booze? No problem for most fans at World Cup in Qatar
  + stars: | 2022-11-29 | by ( Ilze Filks Michaela Cabrera | Ilze Filks | Michaela Cabrera | ) www.reuters.com   time to read: +3 min
DOHA, Nov 29 (Reuters) - Soccer fans at the almost alcohol-free World Cup are ready to pay high prices for a beer, a few have tried to smuggle booze into stadiums but most simply accept that drinking is off limits at the first tournament in a Muslim country. A video shared on Twitter showed security staff seizing what appeared to be a pair of binoculars turned into a secret booze bottle by a Mexico fan trying to get into his country's match against Argentina on Saturday, which Mexico lost 2-0. But most supporters seem to understand that, for this tournament, old habits will have to be put on hold. Spain fan Raimundo Oujo, a businessman from La Coruna, said the mood in the stadiums was a little less charged than usual as a result of the booze ban. "Let's celebrate some other way, or you can also celebrate when you come back home and then you can have a big party."
☆ Budweiser World Cup campaign curbed, not crashed, by Qatar beer ban
  + stars: | 2022-11-19 | by ( Philip Blenkinsop | ) www.reuters.com   time to read: +5 min
Budweiser has been a World Cup sponsor since the 1986 tournament in Mexico. STRICT CONTROLSBut Qatar 2022 was always going to be different, as the first World Cup held in a conservative Muslim country with strict controls on alcohol, the consumption of which is banned in public. He added that FIFA and Budweiser had been partners for decades and looked forward to being partners in the future. Doukeris though has said that the far greater impact in terms of beer sales is from fans across the globe, many with a AB InBev beer in hand - from a Jupiler in Belgium to a Brahma in Brazil. Indeed, the brewer has launched its biggest ever World Cup campaign in over 70 markets, more than double the number of participating countries, compared with just over 50 for the 2018 edition.
☆ Budweiser Will Promote Its Alcohol-Free Beer at World Cup in Qatar
  + stars: | 2022-09-15 | by ( Katie Deighton | ) www.wsj.com   time to read: +5 min
Budweiser is promoting its alcohol-free lager at the upcoming soccer World Cup in Qatar, balancing its role as the official beer of the event with the strict regulations on the sale and consumption of alcohol in the predominantly Muslim host nation. FIFA announced last month that it has so far sold 2.45 million World Cup tickets out of a possible 3 million. The brand said it plans to roll out localized ads and digital content in 70 countries as part of its World Cup marketing plans. It will also distribute more than 1 billion limited-edition bottles of Budweiser, each featuring a unique QR code linking to a competition to win free prizes including beer and World Cup tickets. And Anheuser-Busch InBev will use its World Cup sponsorship to promote the introduction of its direct-to-consumer e-commerce website and app TaDa, starting with 10 markets in Latin America, Mr. Marcondes said.
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